Promotional culture and convergence : markets, methods, media - Powell, Helen (New York : Routledge, 2013)
pt. I. Methods in context -- pt. II. Media in context.
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Internet advertising; Interactive marketing; Branding (Marketing); Electronic books