TY - GEN T1 - Marketing the SME : innovation and approach A1 - O'Dwyer, Michele. LA - English PP - Newcastle upon Tyne PB - Cambridge Scholars Pub. YR - 2009 UL - https://colectivo.uloyola.es/Record/ELB137667 OP - 254 CN - HD2346.I7 O39 2009 SN - 9781443807906 KW - Small business : Ireland. KW - Industries : Ireland. KW - Electronic books. ER -