TY  - GEN
T1  - Relationship marketing : theory and practice
A2  - Buttle, Francis.
LA  - English
PP  - London
PB  - Paul Chapman
YR  - 1996
UL  - https://colectivo.uloyola.es/Record/ELB138021
OP  - 202
CN  - HF5415 .R455 1996
SN  - 9781849206761
KW  - Marketing.
KW  - Customer relations.
KW  - Customer services.
KW  - Quality control.
KW  - Electronic books.
ER  -