TY - GEN T1 - A very short, fairly interesting and reasonably cheap book about studying marketing T2 - Very short, fairly interesting and reasonably cheap book about ... series. A1 - Blythe, Jim. LA - English PP - Thousand Oaks, CA PB - Sage Publications YR - 2006 UL - https://colectivo.uloyola.es/Record/ELB138710 OP - 146 CN - HF5415 .B4853 2006 KW - Marketing : Study and teaching. KW - Marketing. KW - Electronic books. ER -