A very short, fairly interesting and reasonably cheap book about studying marketing - Blythe, Jim. (Thousand Oaks, CA : Sage Publications, 2006)
Includes bibliographical references (p. [135]-138) and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing -- Study and teaching; Marketing; Electronic books