TY - GEN T1 - Advertising . a new approach T2 - Routledge Library Editions: Advertising A1 - Taplin, Walter. LA - English PP - London ; New York PB - Routledge YR - 2013 UL - https://colectivo.uloyola.es/Record/ELB138808 OP - 208 NO - "First published in 1960"--T.p. verso. NO - Includes index. CN - HF5821 .T27 2013 KW - Advertising. KW - Electronic books. ER -