Positioning the brand : an inside-out approach - Riezebos, H. J., 1960-; Grinten, Jaap van der. (Abingdon, Oxon ; New York, NY : Routledge, 2012)
Includes bibliographical references (p. [177]-180) and index.
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Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Product management; Brand name products; Branding (Marketing); Electronic books