Holdings: Routledge handbook of political marketing /

Bibliographic Details
Other Authors:	Lees-Marshment, Jennifer.
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York : Routledge, 2012.
Series:	Routledge handbooks.
Subjects:	Public relations and politics. Campaign management. Political campaigns. Communication in politics. Government publicity. Electronic books.
Online Access:	https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=139083