TY  - GEN
T1  - The essentials of marketing research
A2  - Silver, Lawrence S., 1948-
A2  - Wrenn, Bruce.
LA  - English
PP  - New York
PB  - Routledge
YR  - 2013
ED  - 3rd ed.
UL  - https://colectivo.uloyola.es/Record/ELB139084
OP  - 362
NO  - Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
CN  - HF5415.2 .W74 2013
KW  - Marketing research.
KW  - Marketing research : Case studies.
KW  - Electronic books.
ER  -