The essentials of marketing research - Silver, Lawrence S., 1948-; Wrenn, Bruce (New York : Routledge, 2013)
Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing research; Marketing research -- Case studies; Electronic books