TY  - GEN
T1  - The new brand spirit : how communicating sustainability builds brands, reputations and profits
A1  - Conrad, Christian A., 1966-
A2  - Thompson, Marjorie, 1957-
LA  - English
PP  - London England ; New York, New York
PB  - Routledge
YR  - 2016
UL  - https://colectivo.uloyola.es/Record/ELB139257
OP  - 382
CN  - HF5414 .C667 2016
SN  - 9781317023043
KW  - Social responsibility of business.
KW  - Sustainable development : Social aspects.
KW  - Social marketing.
KW  - Electronic books.
ER  -