The new brand spirit : how communicating sustainability builds brands, reputations and profits - Conrad, Christian A., 1966-; Thompson, Marjorie, 1957- (London [England] ; New York, New York : Routledge, 2016)
Includes bibliographical references at the end of each chapters and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Social responsibility of business; Sustainable development -- Social aspects; Social marketing; Electronic books