TY  - GEN
T1  - Healthcare relationship marketing : strategy, design and measurement
A1  - Haimowitz, Ira J.,
LA  - English
PP  - London, England ; New York, New York
PB  - Routledge
YR  - 2016
UL  - https://colectivo.uloyola.es/Record/ELB139261
OP  - 202
CN  - HD9665.5 .H356 2016
SN  - 9781317123187 (e-book)
KW  - Drugs : Marketing.
KW  - Relationship marketing.
KW  - Pharmaceutical industry.
KW  - Electronic books.
ER  -