TY  - GEN
T1  - The irrational consumer : applying behavioural economics to your business strategy
A1  - Trevisan, Enrico,
LA  - English
PP  - London, England ; New York, New York
PB  - Routledge
YR  - 2016
UL  - https://colectivo.uloyola.es/Record/ELB139278
OP  - 156
CN  - HF5415.32 .T748 2016
SN  - 9781317026945
KW  - Consumer behavior.
KW  - Economics : Psychological aspects.
KW  - Electronic books.
ER  -