TY  - GEN
T1  - Problems in marketing : applying key concepts and techniques
A1  - Moutinho, Luiz.
A2  - Chien, Charles S.
LA  - English
PP  - Los Angeles
PB  - Sage Publications
YR  - 2008
ED  - 2nd ed.
UL  - https://colectivo.uloyola.es/Record/ELB139577
OP  - 322
CN  - HF5415 .M67 2008
KW  - Marketing.
KW  - Electronic books.
ER  -