Problems in marketing : applying key concepts and techniques - Moutinho, Luiz.; Chien, Charles S. (Los Angeles : Sage Publications, 2008)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing; Electronic books