TY  - GEN
T1  - Ambush marketing in sports : theory and practice
T2  - Routledge sports marketing
A1  - Nufer, Gerd.
LA  - English
PP  - New York
PB  - Routledge
YR  - 2013
UL  - https://colectivo.uloyola.es/Record/ELB139578
OP  - 157
CN  - GV716 .N84 2013
KW  - Sports : Marketing.
KW  - Corporate sponsorship.
KW  - Electronic books.
ER  -