TY - GEN T1 - Nike culture : the sign of the swoosh T2 - Core cultural icons. A1 - Goldman, Robert, 1949- A2 - Papson, Stephen. LA - English PP - London ; Thousand Oaks, Calif. PB - Sage Publications YR - 1998 UL - https://colectivo.uloyola.es/Record/ELB139708 OP - 194 CN - HF5805 .G65 1998 KW - Nike (Firm) KW - Advertising : Social aspects : United States : Case studies. KW - Sports : United States : Marketing. KW - Electronic books. ER -