TY  - GEN
T1  - New product forecasting : an applied approach
A1  - Kahn, Kenneth B.
LA  - English
PP  - Armonk, N.Y.
PB  - M.E. Sharpe, Inc.
YR  - 2006
UL  - https://colectivo.uloyola.es/Record/ELB141233
OP  - 157
CN  - HF5415.153 .K33 2006
KW  - New products : Forecasting : Methodology.
KW  - Product management.
KW  - Electronic books.
ER  -