TY  - GEN
T1  - Handbook of brand relationships
A2  - MacInnis, Deborah J.
A2  - Park, C. Whan.
A2  - Priester, Joseph W.
LA  - English
PP  - Armonk, N.Y.
PB  - M.E. Sharpe
YR  - 2009
UL  - https://colectivo.uloyola.es/Record/ELB141257
OP  - 424
NO  - "Society for Consumer Psychology"--Cover.
CN  - HF5415.55 .H357 2009
KW  - Relationship marketing.
KW  - Brand choice.
KW  - Branding (Marketing)
KW  - Customer relations.
KW  - Electronic books.
ER  -