Handbook of brand relationships - MacInnis, Deborah J.; Park, C. Whan.; Priester, Joseph W. (Armonk, N.Y. : M.E. Sharpe, 2009)
"Society for Consumer Psychology"--Cover.
Includes bibliographical references and indexes.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Relationship marketing; Brand choice; Branding (Marketing); Customer relations; Electronic books