TY  - GEN
T1  - Go figure! New directions in advertising rhetoric
A2  - McQuarrie, Edward F.
A2  - Phillips, Barbara J., 1966-
LA  - English
PP  - Armonk, N.Y.
PB  - M.E. Sharpe
YR  - 2008
UL  - https://colectivo.uloyola.es/Record/ELB141258
OP  - 330
CN  - P301.5.A38 G6 2008
KW  - Rhetoric.
KW  - Visual communication.
KW  - Advertising : Language.
KW  - Electronic books.
ER  -