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Branding post-Communist nations : marketizing national identities in the "new" Europe /

Bibliographic Details
Other Authors: Kaneva, Nadia.
Format: eBook
Language:English
Published: New York : Routledge, c2012.
Series:Routledge research in cultural and media studies ; 33.
Subjects:
Online Access:https://recursos.uloyola.es/login?url=https://accedys.uloyola.es:8443/accedix0/sitios/ebook.php?id=141278
Table of Contents:
  • pt. 1. Promises and problems of post-Communist nation branding
  • pt. 2. Agents, institutions, practices
  • pt. 3. Representations, mediations, narrations.