TY  - GEN
T1  - Marketing theory : foundations, controversy, strategy, resource-advantage theory
A1  - Hunt, Shelby D.,
LA  - English
PP  - Oxfordshire, England ; New York, New York
PB  - Routledge
YR  - 2015
UL  - https://colectivo.uloyola.es/Record/ELB141395
OP  - 512
CN  - HF5415 .H869 2015
SN  - 9781315702537 (e-book)
KW  - Marketing.
KW  - Marketing research.
KW  - Electronic books.
ER  -