Marketing theory : foundations, controversy, strategy, resource-advantage theory - Hunt, Shelby D. (Oxfordshire, England ; New York, New York : Routledge, 2015)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing; Marketing research; Electronic books