TY  - GEN
T1  - What's in a name? : advertising and the concept of brands
A1  - Jones, John Philip.
A2  - Slater, Jan.
LA  - English
PP  - Armonk, N.Y.
PB  - M.E. Sharpe
YR  - 2003
ED  - 2nd ed.
UL  - https://colectivo.uloyola.es/Record/ELB141949
OP  - 308
CN  - HF5823 .J718 2003
KW  - Advertising.
KW  - Brand name products.
KW  - Electronic books.
ER  -