What's in a name? : advertising and the concept of brands - Jones, John Philip; Slater, Jan. (Armonk, N.Y. : M.E. Sharpe, 2003)
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Advertising; Brand name products; Electronic books