The strategic use of stories in organizational communication and learning - Gargiulo, Terrence L., 1968- (Armonk, N.Y. : M.E. Sharpe, 2005)
Frameworks: Introduction -- A working model of stories -- Organizational communication-broadcasting signals -- Case study- Dreyer's Ice Cream -- Organizational learning-building bridges -- Case studies-DTE Energy & Jeff Bukantz -- Interviews: Introduction to the interviews -- Interview with Bernice Moore-CTB/McGraw Hill -- Interview with Robert Kraska-DTE Energy -- Interview with Sherrie Cornett-Dreyer's Ice Cream -- Interview with Marty Fischer-Starbucks Coffee -- Interview with Father Marus-Woodside Priory School -- Competency map: Introduction to the competency map -- The core -- Process ring -- Interaction ring -- Summary -- Appendix -- Appendix A-Folk tale illustrating principles of active listening.
Includes bibliographical references (p. 237-241) and index.
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Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Communication in organizations; Organizational learning; Storytelling -- Social aspects; Storytelling -- Psychological aspects; Executives -- United States -- Interviews; Electronic books