Focus group practice - Puchta, Claudia; Potter, Jonathan, 1956- (London ; Thousand Oaks : SAGE, 2004)
Focus groups and interaction -- Producing informality -- Producing participation -- Producing opinions -- Producing useful opinions -- Producing varied opinions -- From practice to strategy.
Includes bibliographical references (p. [166]-170) and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Focus groups; Electronic books