TY  - GEN
T1  - "Show us what you've got!" : building and managing strong brands in Ireland's service SMEs
A1  - Horan, Gillian.
A2  - Tiernan, Siobhán.
A2  - O'Dwyer, Michele.
LA  - English
PP  - Newcastle upon Tyne
PB  - Cambridge Scholars
YR  - 2010
UL  - https://colectivo.uloyola.es/Record/ELB144161
OP  - 190
CN  - HD2346.I7 H67 2010
KW  - Small business : Ireland : Management.
KW  - Branding (Marketing) : Ireland.
KW  - Electronic books.
ER  -