"Show us what you've got!" : building and managing strong brands in Ireland's service SMEs - Horan, Gillian; Tiernan, Siobhán.; O'Dwyer, Michele (Newcastle upon Tyne : Cambridge Scholars, 2010)
Includes bibliographical references (p. [175]-185).
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Small business -- Ireland -- Management; Branding (Marketing) -- Ireland; Electronic books