TY - GEN T1 - The Sage handbook of social marketing A2 - Angus, Kathryn. A2 - Bryant, Carol A. A2 - Hastings, Gerard. LA - English PP - Los Angeles PB - Sage YR - 2011 UL - https://colectivo.uloyola.es/Record/ELB144177 OP - 442 CN - HF5414 .S244 2011 KW - Behavior modification. KW - Social marketing : Handbooks, manuals, etc. KW - Electronic books. ER -