The Sage handbook of social marketing - Angus, Kathryn; Bryant, Carol A.; Hastings, Gerard (Los Angeles : Sage, 2011)
Includes bibliographic references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Behavior modification; Social marketing -- Handbooks, manuals, etc; Electronic books