APA Citation

Moisander, J., & Valtonen, A. (2006). Qualitative marketing research: A cultural approach. London ; Thousand Oaks, Calif.: SAGE.

Chicago Style Citation

Moisander, Johanna., and Anu Valtonen. Qualitative Marketing Research: A Cultural Approach. London ; Thousand Oaks, Calif.: SAGE, 2006.

MLA Citation

Moisander, Johanna., and Anu Valtonen. Qualitative Marketing Research: A Cultural Approach. London ; Thousand Oaks, Calif.: SAGE, 2006.

Warning: These citations may not always be 100% accurate.