TY - GEN T1 - Your customers' perception of quality : what it means to your bottom line and how to control it A1 - Kureemun, Baboo, A2 - Fantina, Robert, LA - English PP - Boca Raton, Florida ; London, England ; New York PB - CRC Press YR - 2011 UL - https://colectivo.uloyola.es/Record/ELB147472 OP - 216 CN - HF5415.157 .K874 2011 SN - 9781439891230 (e-book) KW - Quality of products : Public opinion. KW - Consumers : Attitudes. KW - Electronic books. ER -