TY - GEN T1 - Promotion, popularisation and pedagogy : an analysis of the verbal and visual strategies in the COE's human rights campaigns A1 - Zollo, Sole Alba, LA - English PP - Newcastle upon Tyne PB - Cambridge Scholars Publishing YR - 2013 UL - https://colectivo.uloyola.es/Record/ELB149221 OP - 207 CN - P96.H852 E859 2013 SN - 9781443864466 (e-book) KW - Council of Europe. KW - Human rights in mass media. KW - Advertising : Psychological aspects. KW - Visual communication. KW - Oral communication. KW - Electronic books. ER -