Marketing information : a strategic guide for business and finance libraries - Diamond, Wendy, 1953-; Oppenheim, Michael R. (Binghamton, NY : Haworth Information Press : Routledge, 2004)
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing research -- Handbooks, manuals, etc; Strategic planning -- Handbooks, manuals, etc; Electronic books