TY  - GEN
T1  - Marketing your business : a guide to developing a strategic marketing plan
T2  - Best business books
A1  - Nykiel, Ronald A.
LA  - English
PP  - New York
PB  - Routledge
YR  - 2011
UL  - https://colectivo.uloyola.es/Record/ELB149446
OP  - 328
CN  - HF5415.135 .N95 2011
SN  - 9780203862629 (e-book)
KW  - Marketing : Decision making.
KW  - Marketing : Management.
KW  - Marketing : Planning.
KW  - Electronic books.
ER  -