Marketing your business : a guide to developing a strategic marketing plan - Nykiel, Ronald A. (New York : Routledge, 2011)
part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit.
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Marketing -- Decision making; Marketing -- Management; Marketing -- Planning; Electronic books