TY  - GEN
T1  - Marketing communication principles and practice
A1  - Varey, Richard J., 1955-
LA  - English
PP  - London ; New York
PB  - Routledge
YR  - 2002
UL  - https://colectivo.uloyola.es/Record/ELB153252
OP  - 389
CN  - HF5415.123 .V37 2002eb
SN  - 9781134581603
KW  - Communication in marketing.
KW  - Electronic books.
ER  -