Marketing communication principles and practice - Varey, Richard J., 1955- (London ; New York : Routledge, 2002)
Includes bibliographical references (p. [360]-377) and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Communication in marketing; Electronic books