Cita APA

McDowell, W., & Batten, A. (2005). Branding TV: Principles and practices ([2nd ed.].). Amsterdam ; Boston: Elsevier/Focal Press.

Citación estilo Chicago

McDowell, Walter., and Alan Batten. Branding TV: Principles and Practices. [2nd ed.]. Amsterdam ; Boston: Elsevier/Focal Press, 2005.

Cita MLA

McDowell, Walter., and Alan Batten. Branding TV: Principles and Practices. [2nd ed.]. Amsterdam ; Boston: Elsevier/Focal Press, 2005.