TY  - GEN
T1  - Branding TV principles and practices
A1  - McDowell, Walter.
A2  - Batten, Alan.
LA  - English
PP  - Amsterdam ; Boston
PB  - Elsevier/Focal Press
YR  - 2005
ED  - [2nd ed.].
UL  - https://colectivo.uloyola.es/Record/ELB153793
OP  - 158
NO  - Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
CN  - HE8700.8 .M25 2005
SN  - 9780080460437
KW  - Television broadcasting.
KW  - Brand name products.
KW  - Electronic books.
ER  -