Branding TV principles and practices - McDowell, Walter; Batten, Alan. (Amsterdam ; Boston : Elsevier/Focal Press, 2005)
Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Includes bibliographical references (p. 143) and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Television broadcasting; Brand name products; Electronic books