TY  - GEN
T1  - The practice of advertising
A2  - Mackay, Adrian.
LA  - English
PP  - Oxford
PB  - Elsevier Butterworth-Heinemann
YR  - 2005
ED  - 5th ed.
UL  - https://colectivo.uloyola.es/Record/ELB153838
OP  - 367
NO  - Previous ed.: 1995.
CN  - HF5823 .P69 2005
KW  - Advertising.
KW  - Advertising : Methodology.
KW  - Electronic books.
ER  -