The practice of advertising - Mackay, Adrian (Oxford : Elsevier Butterworth-Heinemann, 2005)
Previous ed.: 1995.
Includes bibliographical references and index.
Description based on metadata supplied by the publisher and other sources.
Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
Keywords: Advertising; Advertising -- Methodology; Electronic books