TY  - GEN
T1  - Handbook of CRM achieving excellence in customer management
A1  - Payne, Adrian.
LA  - English
PP  - Amsterdam ; London
PB  - Elsevier Butterworth-Heinemann
YR  - 2006
UL  - https://colectivo.uloyola.es/Record/ELB153856
OP  - 438
CN  - HF5415.5 .P39 2006
KW  - Customer relations.
KW  - Relationship marketing : Management.
KW  - Electronic books.
ER  -