Chiu, S., & Tavella, D. (2008). Data mining and market intelligence for optimal marketing returns. Amsterdam ; Boston: Elsevier/Butterworth-Heinemann.
Citación estilo ChicagoChiu, Susan., and Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns. Amsterdam ; Boston: Elsevier/Butterworth-Heinemann, 2008.
Cita MLAChiu, Susan., and Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns. Amsterdam ; Boston: Elsevier/Butterworth-Heinemann, 2008.
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