Chiu, S., & Tavella, D. (2008). Data mining and market intelligence for optimal marketing returns. Amsterdam ; Boston: Elsevier/Butterworth-Heinemann.
Chicago Style CitationChiu, Susan., and Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns. Amsterdam ; Boston: Elsevier/Butterworth-Heinemann, 2008.
MLA CitationChiu, Susan., and Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns. Amsterdam ; Boston: Elsevier/Butterworth-Heinemann, 2008.
Warning: These citations may not always be 100% accurate.