APA Citation

Chiu, S., & Tavella, D. (2008). Data mining and market intelligence for optimal marketing returns. Amsterdam ; Boston: Elsevier/Butterworth-Heinemann.

Chicago Style Citation

Chiu, Susan., and Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns. Amsterdam ; Boston: Elsevier/Butterworth-Heinemann, 2008.

MLA Citation

Chiu, Susan., and Domingo Tavella. Data Mining and Market Intelligence for Optimal Marketing Returns. Amsterdam ; Boston: Elsevier/Butterworth-Heinemann, 2008.

Warning: These citations may not always be 100% accurate.