TY  - GEN
T1  - Data mining and market intelligence for optimal marketing returns
A1  - Chiu, Susan.
A2  - Tavella, Domingo, 1948-
LA  - English
PP  - Amsterdam ; Boston
PB  - Elsevier/Butterworth-Heinemann
YR  - 2008
ED  - 1st ed.
UL  - https://colectivo.uloyola.es/Record/ELB153861
OP  - 280
CN  - HF5415.2 .C485 2008
KW  - Marketing research.
KW  - Data mining.
KW  - Electronic books.
ER  -